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Franklin Templeton - Ask What ELSS

Sound mnemonic | Digital video | Online campaign

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Awards

DMA ECHO 2016 - Gold in the Education and Awareness category - WYP

   Sound Mnemonic   

   Sound Mnemonic   

   Content Creation & Marketing   

Background:

As much as people are curious about Mutual Funds, they are equally confused & concerned about investing in them. The brand needed a solution that would demystify Mutual funds.

Solution:

  • Simplify mutual funds and make investing easier and transparent.
     

  • Create a system that can reach the mass of India and make investing easy for anyone and everyone with a computer.
     

  • Cutting across languages and cultural barriers.
     

Resulted in the largest video catalogue on mutual funds. A complete 101 on Mutual Funds.

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