Resume
Huzefa Roowala
Creative Director / Content Creator / Filmmaker
Experience Journey
Ping Networks - Co-Founder
Creative Director
Re-imaging content creation and execution to develop India’s first YouTube network with over 120 channels of content across categories, Food, Music, News, Technology etc. Awarded the best business plan 2010-2011 @ Eureka.
WYP Brand Solutions - Founder Member/ Partner
Director Creative & Content
Crafting 360-degree creative solutions for a digital world. The cornerstone of my role was to cultivate and nurture a team of misfits. Generate platform/media-agnostic solutions with tailored executions across platforms to meet our brand’s marketing goals. Strategizing the use of ATL, BTL and digital platforms to build awareness and generate ROI.
Clients: Flipkart, Amazon, Bharat Matrimony, Arrow, Daily Hunt, ITC Fabelle, Kotak Securities, Brinc, Nilgal Foods, Pico India, Franklin Templeton Academy, Indigo live, Indigo 91.9 (Bangalore), Soinge Mode, etc.
Co-founder, ‘The Blackout Festival’
Annual experimental art event, exhibited 2016 at Basil Museum, Switzerland.
Nov 2014 – Feb 2020
Oct 2011 – Jun 2014
Creative Consultant
Oct 2020 – Present
Helping indigenous brands discover, develop and define, their communication. Exploring the filmmaker, content creator & merchandise designer in me.
Good Flipping Burgers - Digital Strategy
Ballantine’s ‘True Music’ - IP for Big Bang Music
Merchandising for MuSo - A children’s Museum
Big Bang Media Ventures - E-Sports Championship
UTV Bindass
Creative Consultant Programming
May 2010 – Mar 2011
Created content and innovated in programming to produce market-leader shows such as Date Trap and Dadagiri 4 across media platforms. (On Air, On Ground, Radio and Digital).
MTV India - Vaicom 18
Associate Creative Director
May 2003 – Mar 2009
Starting as an Assistant Producer and grouping to an Associate Creative Director, I successfully conceptualised and launched popular shows like MTV Roadies, MTV Splitsvilla, MTV Simi Girebaal, Piddhu The Great. Was also a key pivot for the award-winning all-new MTV rebranding, ‘IT’S MY MTV’.
Awards
Abbys Goafest 2018: Branded Content and Entertainment Agency of the Year - WYP
Abbys Goafest 2018: 1 Gold in the Integrated Retail category for ‘IPL #ChonkpurCheetahs’ created for Amazon at WYP
Abbys Goafest 2018: 1 Gold in the Activation category for #GiftAStory created for Vodafone at WYP
Cannes 2017: 1 Gold and 1 Silver in the Education / Awareness category for #LastLaugh created for the India Palliative Association at WYP
Abbys Goafest 2017: 1 Gold in the Out of Home category for ‘Slums for Worms’ created for Zentel at Medulla WYP Network
Cannes 2016: 2 Golds & 1 Silver in the Education/Awareness category for #LastWords created for the India Palliative Association at Medulla
Cannes 2016: Silver & bronze in the Branded Communication; Pharma category for ‘Slums for Worms’ created for Zentel at Medulla WYP Network
Cannes 2016: Gold in the Print category for ‘Slums for Worms’ created for Zentel at Medulla WYP Network
DMA Echo 2016: Gold in the Education and Awareness category for #AskWhatELSS created for the India Palliative Association at WYP
Cannes 2016: Healthcare Agency of the Year - Medulla Communications
Films
Filmmaking is a passion and a tool to communicate to the world.
Be The Cult for ID Shoes
Chocolate Dane for ITC Fabelle
Agar Magar for Kotak Securities
Gift A Story for Vodafone
Last Words for the India Palliative Association
Strengths
Human Behavioural Insights
Building & Nurturing Teams
Platform Agnostic Ideas & Concepts
Content Creation Branded & Independent
Brand Archetype & Identity
Digital & Social Media Strategy
Short Copywriting
Technology & Media Innovations
Marketing & Awards Case study design
Building Revenue Via Creative Initiatives
Education
BA (Hons) in Multimedia Production
2002 - 2003 Singapore
SAE (School of Audio Engineering)
Diploma in Multimedia Production
2001 - 2002 Singapore
SAE (School of Audio Engineering)
Press